Leaders in Value
Based Care
Improving practice profitability by providing the tools to achieve positive patient outcomes.
A Team of Dedicated Experts
Comprised of distinguished leaders in healthcare roles and seasoned medical technology experts who collectively steer our company's vision towards pioneering advancements in the industry.
Anchored by leaders with extensive experience in healthcare, our team embodies a deep understanding of the intricacies within the healthcare landscape. This collaborative approach empowers us to curate cutting-edge solutions that address real-world challenges, enhancing patient care, streamlining processes, and driving the evolution of healthcare delivery. Together, our team stands at the forefront, championing transformative strategies that redefine the future of healthcare.
Chief Executive Officer
Robert Farrell
Robert L. Farrell is currently the General Partner of Fairway Ventures Group and the Chief Executive Officer of Fairway Health & Wellness, LLC. A seasoned executive with vast experience in finance, business development and mergers and acquisitions, Robert previously served as Senior Vice President of Business Development at Medical Resources, Inc., where he lead the roll up effort of the diagnostic imaging industry. At the time, Medical Resources, Inc. was recognized as one of the fastest growing companies in the United States. After his time at Medical Resources, Robert co-founded Progressive Health, LLC, which was recognized as one of the most state-of-the-art and successful diagnostic imaging companies in the New York metropolitan area. Following the sale of Progressive Health, LLC to Radnet (ticker RDNT), Robert has consulted in a number of different industries including radiation safety, food and beverage, and health and wellness.
RobertDirector of Operations
Kristen Farrell
Kristen J. Farrell is the Director of Operations of Fairway Ventures Group and Fairway Health & Wellness. Kristen is a key resource for our team, and has played an integral role in all of our initiatives, ranging from handling numerous tasks associated with starting our new venture, Fairway Health & Wellness, LLC, to supporting our sales process. Kristen graduated from High Point University with a BA in Strategic Communications in May of 2019.
KristenDirector of Sales
Brianna Farrell
Brianna is responsible for the nutritional line of the business with a focus on pharmaceutical-grade supplementation, which includes the placement of the Biophotonic scanner program in physician offices. She is also actively assisting our team with the sales process for our other solutions. Brianna was a dedicated and accomplished golfer who graduated from Florida Southern College, in May of 2022, with a Bachelor of Science degree in Marketing. Brianna was an integral part of her college golf teams, demonstrating exceptional skill and leadership on and off the course. She was ranked in the top 100 in the NAIA, competing in the National Championship in Oklahoma City her sophomore year. As a four-year student-athlete, Brianna excelled in golf and academics, maintaining a strong GPA while balancing the demands of competition and coursework.
BriannaMarketing Manager
Michael Berg
Michael Berg is a healthcare marketing executive with decades of experience helping medical and life science companies grow. Michael has a BS in Marketing from Purdue University and an MBA from Case Western Reserve University.
MikeAdvisor
Doug Sparks
Doug Sparks transitioned from Wall Street to healthcare in 1987, gaining experience by chairing a physical therapy company and then founding his own private PT chain in 1988. He later sold this venture in 2001 to focus on expanding revenue streams for physicians beyond PT. Since 2002, he has been developing compliant revenue models for various healthcare entities such as physicians, groups, hospitals, ACOs, and IPAs. Doug's achievements include winning the Top 10 Innovation & Technology Companies in Healthcare award for his former company, DPT Healthcare Partners, in 2018. He was recognized among the Top 100 Leaders in Healthcare globally at the International Forum on Advancements in Healthcare Conference in June 2019 and was named in the Top 100 Visionaries in Healthcare in 2021 for his pioneering value-based program, which has set industry standards. He's credited with creating several groundbreaking models that have become benchmarks in the healthcare sector.
DougAdvisor
Dale Hocking
With 37 years of healthcare finance expertise, Dale Hocking currently serves as the Vice President and Chief Financial Officer at Jupiter Health, a standalone non-profit health system in Jupiter, Florida. In this role, he oversees financial operations, treasury, debt structure, revenue cycle, supply chain, decision support, and IT Financial Applications, ensuring integrity and accuracy. Dale also manages the insurance portfolio and serves on the Board of their captive insurance company and other affiliated companies. Previously, he held CFO positions at Central Florida Health, The Mayo Clinic and Hospital, and Methodist Medical Center. A recipient of the 2018 CFO of the Year award in the non-profit category, Dale is a Florida Certified Public Accountant and a Charted Global Management Accountant, having graduated from the University of Florida.
DaleAdvisor
Clay McCormack
Clay McCormack joins our advisory board as a 30-year veteran attorney practicing and consulting in contract and business law as it applies to healthcare, business entities, real estate, bankruptcy, sports and entertainment and specialty personal injury. Clay currently serves as General Counsel for several healthcare related organizations and is an active business partner in some. Prior to obtaining a law degree, Clay worked as a business analyst for Dunn & Bradstreet. Clay has served as a valued board member for many organizations during his career and continues to do so. Clay and his wife Sally reside in Collierville, Tennessee.
ClayAdvisor
Dr. John Jeffries
Dr. Jefferies holds the Jay Michael Sullivan Distinguished Chair in Cardiology and serves as Professor and Chief of the Division of Adult Cardiovascular Diseases, Professor of Pediatric Cardiology, and Professor of Preventive Medicine at the University of Tennessee. Additionally, he is a Research Member of St Jude Children’s Research Hospital in Memphis, Tennessee. Dr. Jefferies completed his combined pediatric and adult cardiology training at Baylor College of Medicine in Houston, Texas. As the lead Editor of two cardiology textbooks, he has authored over 240 peer-reviewed manuscripts and book chapters on topics such as cardiomyopathy, cardiovascular genetics, and advanced heart failure. His research, supported by the National Institutes of Health (NIH) and various industry partners, focuses on advancing innovative technologies like artificial intelligence in healthcare, novel healthcare provision strategies, and patient advocacy. Currently, he serves as the governor of the Tennessee Chapter of the American College of Cardiology and is a member of the American Heart Association Midsouth Leadership Board.
JohnAdvisor
Christopher Dadlez
Christopher Dadlez currently serves as the President and CEO of Proton Therapy Partners, a company specializing in financing, developing, and operating compact proton therapy centers in collaboration with healthcare systems. With over 35 years of experience, Mr. Dadlez is recognized as a dynamic executive known for his vision, strategy, and innovation. Additionally, he acts as a Senior Advisor for Pivot Health Advisors, a leading health strategy company with a team of respected healthcare executives dedicated to advancing healthcare in America. Formerly, he held the position of President and CEO of Trinity Health of New England until 2018. Mr. Dadlez, a Fellow of the American College of Healthcare Executives, has contributed articles, served on boards, and held leadership roles in prominent healthcare associations, including the American Hospital Association, Connecticut Hospital Association, Alliance of Independent Academic Medical Centers, and the Association of American Medical Colleges. He is a sought-after panelist and speaker in the healthcare sector.
ChristopherAdvisor
Damian Serong
Damian Serong, with a healthcare technology commercialization background dating back to 2010, initiated his journey with a biomedical research team at Harvard University. Collaborating with the Office of Naval Research, the team focused on military applications, specifically reducing hearing loss for the armed forces. Damian serves as a founding partner and Director of Innovation and Supplier Relations at ``SA2050,`` operating in Australia and the US. Based in Nashville, he scouts cutting-edge US technologies addressing health and environmental issues. Leveraging Australia as an early adopter market, Damian, along with his Adelaide team, facilitates the rapid market entry of US-developed technologies. Additionally, as the founder of Sunline Healthcare, he offers consulting services to early-stage companies in healthcare technology development and distribution building in the US. Before entering healthcare technology, Damian established a strong presence in the wine industry, promoting Australian wines globally and sourcing wines from Europe and South America for US distribution.
DamianAdvisor
Keith Roberts
Keith J. Roberts specializes in healthcare and litigation, holding the distinction of being a certified civil trial attorney by the New Jersey Supreme Court, a recognition granted to less than two percent of the state's lawyers. With vast experience in jury trials and administrative hearings, Keith is a dedicated advocate with a focus on complex matters. Healthcare professionals frequently seek his counsel for regulatory issues, practice structures, insurance audits, and compliance. Keith has extensive litigation expertise, handling cases involving insurance fraud, RICO, False Claims Act, and disciplinary proceedings. As a member of Brach Eichler's healthcare team, he represents hospital systems, surgical centers, medical practices, and various healthcare professionals in intricate litigation matters, demonstrating a commitment to excellence and a track record of successful outcomes.
Keith